The brief Version: Socially progressed Siren is actually changing the dating app room along with its comprehensive attitude, relatable concern of the Day, and personalized privacy characteristics. On Siren, it really is exactly about connecting you with great folks through authentic conversation — not addictive and mindless swiping. To that particular conclusion, they have developed a fun and protected atmosphere where you could become your genuine home and let enchanting biochemistry with a match unfold in a far more organic means — similar to it could occur in person.


Making use of their sleek connects, fun functions, and hand-held platforms, internet dating programs have transformed how individuals date. And while it seems easier than in the past in order to meet someone special, the functions of swiping and preference or disliking individuals predicated on photographs has actually very nearly made online dating a game title — and created a disconnect on the list of folks playing it.

If you wish mix the convenience of a dating software plus the sense of connecting with somebody in real world, there’s Siren — an original on-line program that gets rid of the “looking for humans” design a number of other internet dating programs have adopted.

As a result of its concern throughout the day coordinating program, Siren creates the context for speaking about engaging topics (like container number things and philosophical concerns) and sets men and women through those real and enjoyable discussions. In this manner, correct characters could be shared naturally — just as they would physically.

For much more from the inspiration behind Siren, the special characteristics, while the women-led group behind the app, we talked with Co-Founder and Chief Executive Officer Susie Lee.

A Pro-People attitude: Siren Was Created With everyone else in Mind

Siren ended up being based by two ladies with a feminist viewpoint — Susie along with her Co-Founder/COO/CMO Katrina Hess — who both wanted a dating software which was created with common respect, privacy, and comfort as top priorities.

Having gone through some awful dating encounters via other online dating applications, Susie and Katrina noticed these people weren’t actually designed with women and their specific desires and needs at heart. As well as the bad nature of swiping remaining and close to men and women had been demeaning and don’t help develop high quality associations, specifically for females.

“i simply thought this quick sensation that, as a woman, I was objectified. The swipe-to-reject style didn’t benefit me personally,” Susie mentioned. “I appeared straight back from the interactions I got before, and I never ever met folks through such practices.”

The actual fact that they’d never ever developed an online dating app, Susie and Katrina knew they can generate one which was not only female-friendly, but fun and compassionate toward every person.

They got their unique time researching the technology space and obtaining feedback from friends and specialists before and during development. And additionally they ignored people who said men wouldn’t use a dating application that has been centered on women and provided all of them higher level privacy configurations.

Siren premiered in 2014, and very quickly it wasn’t merely Susie’s and Katrina’s pals have been utilizing Siren. It actually was pals of pals and complete complete strangers — including men — who had been utilizing the app and revealing gratitude for it. Word spread and Siren is the leading, inclusive online dating software ever since.

And although Siren is pro-women, there’s not an anti-men ambiance to it whatsoever. It is evidence that an internet dating app created by females for women can effectively work for all of them and for males.

Secured & vibrant environment Sets a confident Tone when it comes down to Community

The folks at Siren have invariably been really defensive of their members, and, as designers, they realized they can set a confident tone for the whole community by placing security precautions set up and producing a welcoming environment.

During some other internet dating programs folks might experience harassment or catfishing, which is not ever been the outcome for anyone on Siren, and also the effort in the Siren team is why for the.

“Since we launched, we have now had zero research of harassing communications,” Susie mentioned. “Authenticity and folks being able to feel you will find real people on the other side is absolutely crucial that you us. We were actually careful about raising the city with a certain kind of reputation.”

Susie included that she and her team think people are basically great and that if they’re offered a secure, friendly environment, they will end up being type and honest with each other.

“We can provide these icebreakers that tactics to be a little more susceptible and a tad bit more real, that is certainly exactly how individuals can link,” she mentioned.

Siren’s Mantra: “Make complete strangers much less Strange to Each Other”

together with the social media we utilize, like myspace, the connection is already inbuilt making use of individuals we follow and exactly who stick to united states, so interacting is actually comfortable and easy. Siren’s conversation-style system replicates that for online dating, assisting you to start those interactions without any awkwardness.

“if you are coping with a complete stranger in the internet dating room, there’s a lot of booking about much you trust this individual, particularly because plenty of internet sites are really complicated and also have lots of fake users,” Susie said. “My motto that I always inform my personal team, and’ve truly embodied this, is assist ‘make complete strangers less peculiar to each other.'”

On-Site & Off-Site Benefits write a Well-Rounded matchmaking Experience

With their particular matching function, high-quality security measures, and unique events, Siren gives singles an unique, safe, and well-rounded internet dating experience from beginning to end.

Get acquainted with fits in an original Method With Siren’s Question of Day

While Siren possesses the classic top features of online dating sites (including texting and blocking abilities), their unique concern throughout the day could be the element that makes them stand out from various other dating apps the absolute most.

With enjoyable concerns like “Any time you could have entry to a billboard, what would you prefer it to express?” you can be your self and get to understand some one on a far more genuine amount. You can seek out matches according to their own answers to those concerns and additionally by your preferred requirements like get older, sex, and location.

In accordance with this degree of communication, you do not wish to inflate qualities such as your income or physical appearance to sound more desirable to other individuals.

Many pic Settings aids Eliminate Superficiality

Siren actually features exclusive way of photographs. You have the choice to keep images obscured and simply noticeable to the contacts, or you can leave the images noticeable to everybody else.

“To make it comfy and safe for individuals manage to navigate their unique expert and private resides, we allow everybody else to regulate their particular photograph presence,” Susie said.

Unlike the common matchmaking app, members cannot send each other images, that was deliberate whenever Susie and Katrina created the app. She stated this promotes users to give both their own phone numbers and move the connection offline — and safeguards folks from obtaining unwelcome photos.

With no issue which image choice you choose, the best thing is Siren’s concern during the day — and people’ answers — lets you relate genuinely to people on a further degree than appears.

Properly Connect With other individuals because of Siren’s Privacy Controls

Another big element of Siren is actually safety, particularly in terms of avoiding fraudsters. Everybody else exactly who subscribes must devote their particular telephone number and go into the activation rule they receive via book, which guarantees folks aren’t creating several reports.

Users can also stop and report to the Siren staff different users who’re behaving inappropriately or harming the application’s terms and conditions.

Discounted Events provide Offline & supply unique Date Ideas

Besides producing a cushty and safe online spot for individuals to be just who they really are and providing them with a distinctive strategy to begin conversations, Siren can be using the next thing by hosting offsite activities. Susie mentioned these can end up being the option to the most common coffee day, which can frequently become experience like a business conference or job interview.

“i believe satisfying because of this supplies a much more meaningful connection. We are pairing with neighborhood companies and businesses to give all of our members rewards and discounts to spots like museums, lectures, and film celebrations,” she mentioned.

Actually those who have currently discovered somebody on Siren hang in there for the events because they’ve be an integral part of that neighborhood now and certainly will easily find brand-new day tips. While these activities are presently only being presented in Seattle, Siren has plans to develop for other locations soon.

A Diverse User Base Reflects a varied Team

Besides Susie and Katrina (a.k.a. Mama Hess for her defensive character), the Siren staff comprises of CTO David Golightly and additionally expert advisors such as Lisa Stone (Co-Founder of weblogHer) and Gayle Karen teenage (CTCO at Wikimedia).

As they all manage essential aspects of the business (from marketing to support service to graphics design to development), they even placed people very first regardless the duty in front of you.

And with an app manufactured by two females of tone — very uncommon from inside the tech market — Susie and Katrina wished to draw in a person base which is in the same way diverse while the organization is actually.

Siren’s individual base is not like your common dating app audience — which can mainly end up being heterosexual males, more youthful singles, and folks interested in hookups. The sex ratio on Siren leans somewhat a lot more feminine (55percent to 45percent), and most people tend to be over 30 and looking for a meaningful go out or commitment.

“we are gearing more mature, and that I believe it’s been excellent for us,” Susie stated.

Just what Siren additionally does very well is include various types of individuals, especially those into the LGBTQ society. Another element of Siren which was especially important into team is actually a “non-binary” gender option for folks once they fill in their unique profile.

Susie along with her group understand that sex and sex aren’t set in material for many people, and while terms and conditions like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” is a good idea, they may be able also be limiting.

“we need to help you find anyone you are looking for, however you don’t have to declare or put your self in a package,” Susie said. “That gender fluidity is important for all of us to embrace.”

Final Thoughts

Whether we’re writing on their own innovation, introduction, or realness, Siren is actually taking the online dating software area to the next level from every perspective.

And even though they’re going to add more beneficial features and expand the reach of the occasions in the future, the long-lasting focus will continue to be creating honest connections employing people and taking a stand to those whom make an effort to destroy the knowledge for everybody.

“should you want to end up being an arse, there are many places to do it, but do not get it done here,” Susie mentioned. “even as we scale, you want to maintain this notion that reputation and depend on issue, and it’s really all of our committed objective to be hired for our community each day. The audience is here attempting to give folks a fighting opportunity to reduce loneliness in order to find a genuine actual link.”